Comparing decisions helps us make better ones. Think about a decision you made today - whether it be opening a new bank account or dining at a new restaurant, we constantly use comparison to make better-informed decisions.
But when it comes to investing, we don't talk enough. Over 84% of Australians want to invest, but only 19% invest confidently. The data shows though, that 38% of confident investors talk about their investments with their friends and family (ASX data). We think that this is the key and by giving all investors a platform to share what they do with their money, we can make a generation of confident investors.